Beyond Meat teams up with fast-food chain Carl's Jr.
CARL’S JR. GOES BEYOND – THE BEYOND FAMOUS STAR® NOW ON MENU
2019 is kicking off with a meaty milestone: We've teamed up with Carl's Jr., our largest US restaurant partner to date, to bring forth a major innovation in fast food. Say hellooooo to the Beyond Famous Star, a plant-based version of the restaurant's most iconic burger build. The quarter-pound Beyond Burger patty is cooked top-to-bottom on an open flame in Carl's Jr.'s unique char broiler, packing its delicious flavor right into the burger.
"We know people are looking for options – in fact, roughly one-third of consumers identify as flexitarians – and we're thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu," said Jason Marker, CEO, CKE Restaurants. "The new Beyond Famous Star is a true industry game changer."
Starting today, January 2nd, fans can order The Beyond Famous Star from over 1,000 participating locations. It comes topped with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun. For a plant-based option, simply ask for it without cheese and mayo.
"I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger. I am grateful to say that day has arrived," said Ethan Brown, Beyond Meat Founder & CEO. "At our core, Beyond Meat is about enabling consumers to Eat What You Love™, and there is no better example than being able to enjoy a delicious Carl's Jr. burger, while receiving the added health and sustainability benefits of the plant-based Beyond Burger. It is with innovative and forward-looking partners, like Carl's Jr., that we are building a brighter and more sustainable future."
The Beyond Famous Star® goes beyond. Beyond anything Carl's Jr has ever done. Beyond your wildest cravings. You gotta taste it to believe it.
Photo Credit: Beyond Meat
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